Campaign: AARP Disrupt Aging Newsletter
Agency: Trendline Interactive
Summary: Based on AARP CEO Joann Jenkins’ book “Disrupt Aging,” Disrupt Aging is a movement that challenges outdated beliefs about aging and sparks new solutions so people can choose how they live and age. The newsletter delivers content in many formats to change the stories we tell ourselves about aging and help people to shift their own perceptions and biases.
BE WARNED: Six Oh‑So‑Sweet Compliments That Are Really Insults
From: Disrupt Aging