Campaign: AARP Medicare Information Trigger Emails
Agency: Trendline Interactive
Summary: AARP created a Medicare Education email based on the need to clarify the confusing and overwhelming signup process associated with Medicare. The information and tools are sent to subscribers as they turn 65 and broken down in a way that is easier to understand and helps a person make a better and more informed decision. A countdown timer is used to create a sense of urgency that shows the number of months, days, and seconds a person has until signing up for Medicare coverage.