Campaign: AARP Local Email — Summer 2018
Agency: Trendline Interactive
Summary: The AARP Local email is a personalized campaign sent 3 times a year, to encourage recipients to get out and explore their communities. All links are personalized at zip code level, and direct readers to pages tailored to the specific area they live in. The creative is able to capture the look and feel of ‘summer feelings’ and features a fun animated gif.