Campaign: The Girlfriend Birthday Email from AARP
Agency: Trendline Interactive
Summary: The Girlfriend is a weekly newsletter that targets women Gen-X women 40+ “to convene, confab, commiserate and learn more about the ways life is affecting us right now. “The newsletter shares real stories about health, relationships, money, lifestyle, and work. Currently on The Girlfriend email sign up form, there is a note explaining why we collect the “Date of Birth” field. The note reads: “We didn’t want to, but we have to ask, and we’ll send you birthday wishes. “This Birthday email follows through on our promise to subscribers and to The Girlfriend brand, and delivers a fun, interactive message that encourages the recipient to share on social media.
Happy Birthday! We're glad you're our girlfriends!